Articles

How To Write For Business

Sitting down to write something for your business, whether a press release, newsletter, web page or plain old letter, can be pretty intimidating. You can zing off emails to friends without a second thought, but once it concerns your livelihood, - money, in other words - it’s easy to find other things to do that suddenly become much more important. Making another cup of tea and seeing if Wikipedia lists the ingredients of Birds Custard*, for instance.

And there’s so much bad writing out there! So many websites going on and on and on and on and on about blue-skies solutions, outside the box thinking and stakeholder management. It’s sometimes hard to stop yourself from screaming “Get to the point!” before ripping your monitor from its wires and throwing it, and yourself, out the window. And you’d hate to add to all that bad writing, wouldn’t you?
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