Articles

The internet has given birth to electronic mail, more popularly known as e-mail. E-mail opened new avenues to the world of communication. In the beginning, e-mail was only used as another means of communicating with other people for personal or business related matters. Now people of every age group have an e-mail address. Over the past few years, its potential for marketing has been exploited to its maximum both in good and as well as bad. At the same time, who can disregard the services of direct mail which has been operating for nearly two centuries? It is still the preferred method of communication for many people.

E-mail is the cheapest method of communicating available as of now. The advantage with email is that you can send email to many people at the same time with the click of a mouse. Where as in the case of direct mails, one has to go through putting letters in envelopes for each and every person, make different address labels, mail it and also has to bear the cost of mailing. Time is money and e-mail marketing saves a lot of time.
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